The Relationship Between Live Concert and Personal Listening Behavior: a Grateful Dead Analysis
AbstractThis article introduces a methodological framework to compare online patterns of music usage, detected from dedicated online music services, with offline patterns of music performance, evinced from set lists of live concert sets. The presented comparative method is employed to explore the relationship between live concert and personal listening behavior of the Grateful Dead, an American band born out of the 1960s San Francisco, California psychedelic movement, that played music together from 1965 to 1995. Despite relatively little popular radio airtime, the Grateful Dead enjoyed a cult-like following from a fan base that numbered in the millions and, ten years after dissolution, its music is still heavily listened to on online music services, such as last.fm. This article presents a comparative analysis between 1,590 of the Grateful Dead's live concert set lists from 1972 to 1995 and 2,616,990 Grateful Dead listening events by last.fm users from August 2005 to October 2007. While there is a strong correlation between how songs were played in concert and how they were listened to by last.fm members, the outlying songs in this trend identify interesting aspects of the band and their fans 10 years after the band's dissolution.