Novel software development approaches are embracing abstraction and automation techniques. It is claimed that abstraction and automation techniques increase the productivity, improve the reusability and lower the complexity of the projects. In this study we address these new frontiers of software development by investigating on one novel proposal, namely the Ball. The Ball is an information ecosystem for authorised information containing web content, digital content as well as service development and integration. It is claimed to improve the reusability, productivity and security of software development while lowering the complexity. While improving the software developer's productivity it should produce smaller and more reasonable software systems, leading to a better reusability and a shorter learning phase for new developers. Up to now there exists no evidence to support these claims. In this study we analyse the Ball ecosystem from multiple perspectives. We compare it to related approaches in order to find its advantages and disadvantages. In order to provide empirical data we replicated a study where a mobile information system was developed using three different technologies. The results of this study show that the Ball ecosystem has the potential to improve the productivity of software development. However, it still needs further development and improvements before being competitive with traditional ways of developing software.