The COVID-19 pandemic, despite being global, has highlighted the importance of the local government in the management of the emergency. This study is focused on a small village in Tuscany and explores the local dimension through a series of in-depth interviews with local administrators and a survey with a representative sample of the local population to determine their evaluation of the actions and communication strategies of the local government. The findings show an articulated but meaningful relationship between the central and the local administration, a positive evaluation on the part of citizens, and, in general, good social cohesion, although not fully supported by the engagement of civic cultures heavily restricted by the emergency.