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User Involvement in New Product Development Process to Determine Product Success Characteristics
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  • Mohamad Saiful Mohd Rashid,
  • Hassan Alli,
  • Ahmad Rizal Abdul Rahman,
  • Khairul Manami Kamarudin
Mohamad Saiful Mohd Rashid
Universiti Putra Malaysia Jabatan Reka Bentuk Perindustrian

Corresponding Author:[email protected]

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Hassan Alli
Universiti Putra Malaysia Jabatan Reka Bentuk Perindustrian
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Ahmad Rizal Abdul Rahman
Universiti Putra Malaysia Jabatan Reka Bentuk Perindustrian
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Khairul Manami Kamarudin
Universiti Putra Malaysia Jabatan Reka Bentuk Perindustrian
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Abstract

The involvement of users in the product development process can significantly enhance product quality. The relationship between user experience and knowledge in product design contributes to product efficiency during the development phase. Users often struggle to align their perceptions, leading to extended product usage times and an inability to react to potential performance variations. Product manufacturers also face challenges in identifying suitable features that can positively impact product success and marketability. User experience in product interactions, encompassing both aesthetic and functional aspects, plays a pivotal role in influencing user evaluations and distinguishing characteristics crucial for achieving product success. Determining user knowledge’s influence on product success characteristics can provide valuable insights for the new product development process. This study conducted a survey to gather user experiences and knowledge, aiming to enhance the understanding of how users perceive products. This understanding is crucial for identifying product success characteristics, encompassing aspects such as specifications, sustainability, and recognition, which are instrumental in achieving overall product success. The results of the survey indicate that user knowledge, emotional experiences, and product attribute knowledge can assist product designers and manufacturers in identifying key characteristics for success during the early stages of the new product development process.