A professor at a “research” university is expected to contribute to Research, Teaching, and Service. Tenure and promotions are supposed to rest on sufficient contributions in all these areas. Traditionally, they have been separate spheres of activity, but the online media are changing rapidly, and we think will have the ultimate effect of leading to an alignment-a ”syzygy’-of this trinity into a single integrated and global fabric of scientific communication and education. This will be a fine advancement for science and scholarship, but administrators and reviewers will have to adapt to this changing reality by learning new ways to assess impact when making funding and professional advancement decisions.