<div>In
the same vein has noted that the rise of the distant learner has caused the
proliferation of embedded librarians who support this type of learner with
relevant course materials and answer their reference questions. A new higher
education paradigm that centres on collaboration seems to be influencing the
practices of academic libraries and has stimulated the towards new thinking
with regard to innovative learning spaces and aligned new services (Raju and
Schoombee,2013: 26). Furthermore, Law has observed that embedded librarians are
necessitated by the prevalence of the alliterate generation that does not
conform to the conventional practices scholarly practices but still needs
information to answer their needs. <br></div>