<div>Hjorland (2000) cites Olsson’s (1995, pp. 23-237) model of professional strategies adopted by academic librarians, which integrate subject librarianship and embedded librarianship The first dimension is form vs content, which differentiated between the technical form on the one hand and the content of knowledge (i.e. subject librarianship). The other dimension concerns the attempt to develop a generalist competence vs a specialist competence.<br></div>