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In this atmosphere of  diverse challenges and responses to delivering information literacy, the trends  of blended and embedded librarianship offer focused, empowering roles for  librarians. These librarians lead rather than follow faculty, and they embrace  technology for developing new services and relationships. Elements of these  strategies include building an online presence, promoting expertise in  instructional design, assessing, and becoming problem-solvers for faculty  working in CMS. The goal is to partner with faculty, not simply support them.