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Shumaker  (2012) makes an argument for embedded librarianship by comparing it with  traditional forms of librarianship, which may possibly include subject  librarianship. Shumaker claims that instead of being responsive (waiting to be asked),  embedded librarians go a step further and anticipate their user’s needs. DeRosa,  Gibson and Marris present a case study of the Memorial Sloan Kettering (MSK)  Cancer Centre’s Breast Imaging Service where a group of librarians known as  informationists have developed a sixth sense for information searching, helping  them to proactively find information that will help the clinicians. DeRosa,  Gibson and Marris’ case study also fits into Shumaker’s conceptualization as it  can be observed that the informationists work with a team instead of an  individual. The informationist acted as a team member and a collaborator by  offering support for clinical research for example consultation and training  services for the individual and the group level. Shumaker (2012) believes that  working in teams creates a closer working relationships that can be used to  identify needs and find solutions. In the case of DeRosa, Gibson and Marris’  example of the MSK, the informationists were able to create cutomised services  because the ongoing nature of the project.