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\section{Why Write More?}  Anyone involved with scholarly communication knows there's tons of work competing for limited attention. And with the annual rate of STM (sci [science], tech [technical], and med [medical]) publications \textbf{over 2 million}, fields keep getting \textit{noisier}.  Clearly, no (sane) person can read every article in every journal relating to a given discipline. As authors, though, we want to \textbf{contribute}, have our efforts \textbf{seen}, and (ideally) \textbf{cited}. There are a growing number of new  services making trying to make  article discovery easier, but we still run into the attention problem: I don't have time to read every 5+ page article I \textit{should} read and reading the abstract and skimming figures doesn't give me enough information (and we're not even touching the terror presented by paywalls).