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This is the introduction to a series of posts thinking and pushing beyond "The Article".   But where do we even draw the line?   Health economist Christopher Sampson \href{http://theconversation.com/what-counts-as-an-academic-publication-34549}{tackles the question head on} and makes some fantastic points.  We've also talked about the sometimes "creative" storytelling found in articles and what a \href{https://www.authorea.com/users/3/articles/10564/_show_article}{possible solution} might look like for "\textbf{the Future of Science}".\\ Science}".  But this isn't really about standard scholarly communication.  This is about outreach, non-traditional dissemination, writing for different audiences, and how to and get more eyes on your research and writing without resorting to click-baity titles (full disclosure: the title was \textit{almost} "7 Things You Won't Believe Increase Your Scholarly Presence Online and can DOUBLE the size of your h-index!"). h-index!").\\  Put simply, these are even more ways to \href{https://twitter.com/albertopepe/status/256470400777728000/photo/1}{extend scientific communication into the 21st century}.  So, be sure to stick around around, follow us (\href{https://www.facebook.com/Authorea}{fb}, \href{https://twitter.com/authorea}{tw}, \href{https://plus.google.com/u/1/+Authorea/posts?cfem=1}{g+})(we'll also cover social media), and leave comments, questions, and suggestions (we'll cover interactivity too).