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\begin{quote}  But what it [electronic publishing] does do is to \textbf{\textit{dramatically lower the marginal costs of allowing access}}.... [The cost for each new users] is virtually nil and that means that we should be more creative in the business model.... where we make a deal with the university, the consortia or the whole country, where we say for this amount we will allow all your people to use our material, unlimited, 24 hours per day. And, basically the price then depends on a rough estimate of how useful is that product for you; and we can adjust it over time. [emphasis added]  \end{quote}  Here, “adjust it over time” means mandate an average 5-6\% price increase annually. Bergstrom, et al calculate in their study: calculate:  \begin{quote}  “A bundle whose price increased by 5.5\% per year would \textbf{double its price between 1999 and 2012}, whereas over the same period the US consumer price index rose by 38\%.” [emphasis added]  \end{quote}  What's more, such "creative" business models force library administrators to try to quantify abstractions like the value of information. Information, however, is context dependent. The difference of opinion on agiven  paper's importance could range from "meaningless" to a critical insight for unraveling a disease pathway. At the end of the day then, the day, an  all-inclusive "Big Deal" bundle may be easiest – if an institution has the funds. If funds are available. When  cost limits access, however, researchers often may  rely on e-mailed PDFs from  helpful colleagues from at  better-equipped campuses to e-mail them requested articles. campuses.  Another option, when access is out of reach or publication is slow (e.g. a year from submission to e-publication is common for some Statistics journals), is pre-print repositories like \href{arxiv.org}{arXiv}. The problem: Unfortunately,  the articles aren't peer-reviewed, its essentially peer-reviewed.\\  This is the reason big publishers can charge so much.\\  This is also  a bulletin board. reason we think researchers (and journals!) might want to try their own \href{https://www.authorea.com/20627-open-review}{pilot study} of Authorea-as-interactive-repository or \href{https://www.authorea.com/10024-authorea-as-submission-platform}{submission platform}.