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For papers published from 1995 to 2013 (inclusive), there was an astounding 64\% average increase of top-1000 cited papers coming out of non-elite journals (here, "elite" designates the top-ten most-cited journals for a given category; "non-elite" the rest). Lest you worry these represent the \textit{only} cited articles in non-elite journals: the total share of citations going to non-elite articles rose from 27\% to 47\% over the same period.  Part of the reason for this sudden shift is digitization. In the conclusion to the \href{http://arxiv.org/pdf/1410.2217.pdf}{paper} produced by the team responsible for Google Scholar (10 (released 10  years ago this month), in November),  they state: \begin{quote}  Now that finding and reading relevant articles in non-elite journals is about as easy as finding and reading articles in elite journals, researchers are increasingly building on and citing work published everywhere.  \end{quote}