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_And out of a fabulous story,_   _we fashion an empire's glory._   The product of festivals and the whole cultural field is a definition of true culture. Cultural activity is kind of _pratice of knowledge_, that maintain the value of culture in general, and particular cultural activities. What might be win or lost in this game is the group or personal position within the field of culture, which might be a source of both social and financial reward. Politicians Number of positions that are source of significant financial reward is very limited in the field of cultural production, although they exist, especailly on the intersections with the field of politics, trade and industry. From the other hand, politicians  and businessmans businessmen  entering the field of cultural production usually understand the role of culture in atracting mass atention and creating the impression of prestige. The aim of political governing over the field of culture is to produce as many spectacular, cultural events as possible, without taking full responsibilty for cultural production.    Number of positions that are source of significant financial reward is very limited in the field of cultural production, although they exist, especailly on the intersections with the field of politics and the entertainment industry.  In short we may say that majority of individuals acting in the process of festival production aims to gain this kind of position within the field of cultural production, that offers them most demanded type of reward, usually appreciation as the creator (or organizator) of true culture.   , Ode.