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_What are objectives of those who govern the others, for what purpose governing is necessary?_    //The merit The product of festivals and the whole cultural field  isto produce  a definition of true culture. Cultural activity is kind of _pratice of knowledge_, that maintain the value of  culture in general,  and to gain a position with respect to true culture. This particular cultural activities. What might be win or lost in this game is the group or personal  position within the field of culture, which  might be used later a source of both social and financial reward. Number of positions that are source of significant financial reward is very limited, although they exist, especailly on the intersections with the field of politics and the entertainment industry. In short we may say that majority of individuals acting in the process of festival production aims  to gain political or economic profits (like Cannes does).// this kind of position within the field of cultural production, that offers them most demanded type of a reward, usually appreciation as the creator (or organizator) of true culture. Being //