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<div>It's become clear that <b>writing papers and getting grants won't cut it in academia anymore</b>. Many tenure-track professors, especially those non-applied sciences, argue that layperson outreach and science communication are superfluous extensions of "cold, hard science" (see <a href="https://www.reddit.com/r/PhilosophyofScience/comments/1hq9o2/are_scientific_researchers_too_uptight_to_give/">Reddit thread</a>). To such skeptics, let me point out a correlation, and to that, attach a hypothesis:<br></div>