Infographics are a great way to attract a larger audience, both laypeople and scientists alike. When proposed research is anticipated to speak to the general public, policymakers provide more funding for science. The cycle of science below explains why climate change researchers recently saw a cut in their funding, with low layperson education on climate change:

While the public outreach is more important to scientists in fields like environmental science and public health, the benefits for other career-track scientists are undeniable. For example, researchers that have created infographics such as visuals of paper abstracts with PubDraw have seen over an average of 1.6 more citations and 10X more social engagement.