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Cue
Vip Sitaraman. The founder of
PubDraw, an open access, graphical science publishing platform, breaks down for us why infographics are the future of
funding:
What's funding:
What's the science behind why people love infographics?
There's infographics?
There's overwhelming evidence that infographics are extremely effective at catching people's attention, and that sticking ability isn't going away. In fact, 3M conducted a study that found visuals are processed in the brain over 60,000 times faster than text.
The brain craves infographics because we suffer from information overload: the average attention span has dropped to
8 seconds since 1980 and people only read
28% of what they see. Our eyes are neurally networked to take in a visual scene in under 1 second while it takes 250 seconds to recognize, then assign meaning to symbols (think of each word in a sentence as a symbol). This explains why 80% of people are more willing to read an infographic--and they learn and retain information 32% better as a result too.