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class="ltx_title_section">VIP WRITE HERE
class="ltx_title_section">What's the science behind why people love infographics?
3M conducted a study that found infographics are over 60,000 times faster than text. There's overwhelming evidence that they are extremely effective at catching people's attention, and that sticking ability isn't going away. Let me dive into the biological reason behind this. Our eyes are neurally networked to take in to take in a visual scene in under 1 second while it takes 250 seconds to recognize, then assign meaning to symbols (think of each word in a sentence as a symbol).
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What are the numbers?I named a few, but the simple fact is that ur brain craves infographics because we suffer from information overload: the average attention span has dropped to 8 seconds since 1980. People only read 28% of what they see. However, 80% of people are more willing to read an infographic--and they learn and retain information 32% better. Rather than spew statistics, I'll save you time and let you read in our infographic below,
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Why class="ltx_title_section">
Why does this matter to scientists?
First, let me lay some cold, hard facts:
id="auto-label-subsection-520810" class="ltx_title_subsection">1. Funding
- More scientists apply every year to grants.
- Grant funding is declining
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2.
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2. Tenure
- More PhDs graduate ever year
- More postdocs don't get tenure every year (6% in Europe)
Then, let me ask a question:
id="auto-label-section-476669" class="ltx_title_section">Why are 36 million people on Academia and 9 million on ResearchGate (of which 52 are Nobel Laureates)?
id="auto-label-subsection-887725" class="ltx_title_subsection">Correlation: class="ltx_title_subsection">Correlation: Funding for science is dropping along with public perception of scientists.
Hypothesis: scientists.
Hypothesis: The above is not merely correlation, rather causation.
Here's causation.
Here's the cycle of science: Policymakers create grants for science -> Scientists conduct and publish research using grants -> This research molds public opinion on science -> Public opinion influences policy makers. This explains why climate change researchers recently saw a cut in their funding, with low layperson education on climate change. Many scientists have realized this: the burst in scientist's using social media and academic networks to build a personal, scientific brand is a testament to this.
Infographics this.
Infographics are a great way to attract a larger audience, both laypeople and scientists. While the public outreach is more important to scientists in fields like environmental science and public health, the benefits for other career-track scientists are undeniable: people who have created infographics with PubDraw have seen over an average of 1.6 more citations and 10X more social engagement.