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constraints concerning development tools. Those are often offered by the  provider to enable the customer to develop custom cloud services. These tools often  only work in the provided architecture and thereby the custom services are tied  to the provider. Due to the dependence on the provider a change of contractor or switching back to in-house operation means that new cloud services have to be developed matching the architecture of the new vendor and the customer has to wait until the contract expires. This procedure can be very time consuming and costly and can lead to a lock-in-effect. This means that ____. Also the possibility that the provider could go broke has to be mentioned. The customer does not know what will happen to the servers, computer center and databases - including the own data.  data.   class="ltx_cite" data-bib-text="@incollection{Lissen_2014, doi = {10.1007/978-3-662-43473-4_2},  url = {http://dx.doi.org/10.1007/978-3-662-43473-4_2},  year = 2014, 
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author = {Nina Lissen and Christian Brünger and Stephan Damhorst},  title = {Risiken beim Cloud-Computing},  booktitle = {{IT}-Services in der Cloud und {ISAE} 3402}  }" data-bib-key="Lissen_2014" contenteditable="false">Lissen 2014

• dependent on the provider
  
  • provider could go broke
    
  • service could be bad
    
  • always affected when provider has to shut down due to e.g. an update 
    
  • long-term access provider.
    
    
    
                                   

    Table 1: SWOT Analysis

    SWOT	Helpful	Harmful
    Internal	Strength ·       Cost reduction   ·       Scalable IT resources   ·       Technology is up  to important data date   ·       No investment risk * Server management  is reliant ourtsourced	Weaknesses ·       Dependent  on the provider safety and data protection  is the cloud save? who has access? where are the interfaces risk of loosing corporate secrets  abuse of personal data risk provider   ·       Risk  of renouncing own IT competence reliability of the cloud risk of loosing important corporate data a working competence   ·       Working  internet connection is crutial reliability of the connection not enough bandwidth at own or servers' location potential need to adapt to the providers software if own software is not offered data protection regulations can be violated problematic when saving personal data in a location abroad (when it's a German company)  risk of fees due to compliance violations Potentials scalable dynamic load distribution - on demand not all IT resources have to be bought, only those that are needed 10% -50% of the IT hardware is only used in load peaks quick renting of additional capacity i needed (e.g. due to business growth)  lower costs no investment in own assets providers have IT for many companies -> due to amount needed * Reliability  ofresources individual services are cheaper than buying  the IT on their own no investment risks (for small companies) business models can be testes and quickly enter cloud
    External	Opportuinities ·       Green IT * Drives innovation	Threats ·       Safety  and exit the market - short time to market IT resources can just be cancelled and do not have to be sold again easy: management of the servers is outsourced no need of in-house experts (expensive) not dependand on own IT employees Green IT servers are only utilized when needed -> the power consumption is lower  no long-term capital tie-up needed service and hardware are rented as needed risk transfer to provider through defining a SLA (Service Level Agreement) technology is up to date minimizing the risk of default faster and more save using regional locations that are cheaper than storing the IT in the location of the own company  data protection * Data protection regulations