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c) Risks and potentials that cloud 
c) SWOT Analysis

Cloud  computingmight imply (for IT in general)

Cloud Computing  can both bring risks as well as opportunities depending on how it is applied and which countermeasures for the those  risks are taken.
 
Usually a  contract between the provider of the Cloud Computing service and the customer  is concluded. Here the duration, terms and extend of the service is recorded. At this point  problems can occur because the company using the Cloud Computing service is now  dependent on the provider. This dependency exists  because of the duration of the contract and because there can be some technical  constraints concerning development tools. Those are often offered by the  provider to enable the customer to develop custom cloud services. These tools often  only work in the provided architecture and thereby the custom services are tied  to the provider. Due to the dependence on the provider a change of contractor or switching back to in-house operation means that new cloud services have to be developed matching the architecture of the new vendor and the customer has to wait until the contract expires. This procedure can be very time consuming and costly and can lead to a lock-in-effect. This means that ____. Also the possibility that the provider could go broke has to be mentioned. The customer does not know what taken. This chapter  will happen to the servers, computer center and databases - including the own data. Lissen 2014

A suggestion to prevent this dependence is to always have an exit strategy before entering a contract with a cloud provider.

 potentials based on following SWOT analysis.

  contenteditable="false" class="ltx_tabular ltx_tabular_fullpage">SWOT AnalysisSWOT Helpful  Harmful      Internal  Strength
·       Cost reduction


·       Scalable IT resources


·       Technology is up to date


·       No investment risk
* Server management is ourtsourced
Weaknesses
·       Dependent on provider


·       Risk of renouncing own IT competence


·       Working internet connection needed
* Reliability of the cloud
External  Opportuinities
·       Green IT
* Drives innovation
Threats
·       Safety and data protection


* Data protection regulations



 regulations


2.3. Opportunities

Cloud Computing  brings some opportunities for a company with it. Those are presented in the  following chapter.
 

2.3.1. Green IT

Nowadays the environment plays a significant role in  the way how people perceive companies and their willingness to enter a business  relationship with them. That also applies to the companies’ IT – green IT is  not a new concept anymore.
Cloud Computing can help with this problem because it  can make traditional datacenters more energy efficient and thereby reduce their  carbon footprint. This is because traditional data centers are often  provisioned to handle sporadic peak loads that can lead to low resource  utilization and thereby a waste of energy. While using Cloud datacenters different  workloads are able to share the same physical host and unused servers can be  shut off. Through these processes it is possible that the consumption of energy  is reduced (Garg 2011).
A research by Accenture shows that small business can  save up to 90% of their emission by using Cloud applications. Mid-size  businesses save 60% to 90% and large corporations save at least between 30% and  60% in carbon emission by using Cloud resources (Accenture 2010).
 

2.3.2. Drives innovation

One of the biggest drivers of competitiveness in the  market is the ability to be innovative. This goal is easier to achieve in a  cloud environment than in a classical client/server architecture.
This is because if a company is “in the cloud” it is  easier for them to test an innovative idea in a small-scale environment on  additionally booked IT resources. When using traditional data centers the  additionally needed IT resources have to be bought and customized first. This  can slow down the process or even bring it to a halt because the effort is  perceived as too costly and so the innovation is dismissed.
Also if new hardware has to be bought first, those responsible  are often not willing to spend the money if the possibility exists, that the  new idea turns out to be a non-starter. By using Cloud Computing for the new  technologies it is easy and quick to cancel the additional IT resources.