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Lisa Nelander edited untitled.html  almost 8 years ago

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  Internal  Strength
·       Cost reduction


·       Scalable IT resources


·       Technology is up to date


·       No investment risk
* Server management is ourtsourced
Weaknesses
·       Dependent on provider


·       Risk of renouncing own IT competence


·       Working internet connection needed
* Reliability of the cloud
External  Opportuinities
·       Green IT
* Drives innovation
Threats
·       Safety and data protection


* Data protection regulations


2.3. Opportunities

Cloud Computing  brings some opportunities for a company with it. Those are presented in the  following chapter.
 

2.3.1. Green IT

Nowadays the environment plays a significant role in  the way how people perceive companies and their willingness to enter a business  relationship with them. That also applies to the companies’ IT – green IT is  not a new concept anymore.
Cloud Computing can help with this problem because it  can make traditional datacenters more energy efficient and thereby reduce their  carbon footprint. This is because traditional data centers are often  provisioned to handle sporadic peak loads that can lead to low resource  utilization and thereby a waste of energy. While using Cloud datacenters different  workloads are able to share the same physical host and unused servers can be  shut off. Through these processes it is possible that the consumption of energy  is reduced (Garg 2011).
A research by Accenture shows that small business can  save up to 90% of their emission by using Cloud applications. Mid-size  businesses save 60% to 90% and large corporations save at least between 30% and  60% in carbon emission by using Cloud resources (Accenture 2010).
 

2.3.2. Drives innovation

One of the biggest drivers of competitiveness in the  market is the ability to be innovative. This goal is easier to achieve in a  cloud environment than in a classical client/server architecture.
This is because if a company is “in the cloud” it is  easier for them to test an innovative idea in a small-scale environment on  additionally booked IT resources. When using traditional data centers the  additionally needed IT resources have to be bought and customized first. This  can slow down the process or even bring it to a halt because the effort is  perceived as too costly and so the innovation is dismissed.
Also if new hardware has to be bought first, those responsible  are often not willing to spend the money if the possibility exists, that the  new idea turns out to be a non-starter. By using Cloud Computing for the new  technologies it is easy and quick to cancel the additional IT resources.

 regulations