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After the Second World War the psychoterapeutic technologies incorporated the subjectifity production as one of their objectives; expressed in desires, capacities and forms of thinking.  It is no more about saying what is this compared to the abnormal, but to say what is and no more.  Which are the values?  Casting the desires to the maximization of the capacities.  Hedonism  Never feel bad  Eliminate fear to failure  No absences, no empty spaces in you. Plenitude.   No moral barriers  Maximization of the lifestyle  Less desirant society, more extasis society.   Docility and indolence  "Nobody says to you what you should so, only what you ought be willing to bear" 771  And if you are not as we say you will be excluded. The thing is that now is the whole society what is saying what do you need to do.  Reach that through asertivity and self steem. (Tutelada as would say Tomas Abraham 2000)  These are the ways to prevent you from feeling excluded and incur then in antisocial behavior   Estado de autoestima ?? Cruikshank (1996) Una nueva revolucion social que cambia todo.  "Self-inspection,-selfmonitoring and selfevaluation according to the criteria that we give ourselves formulated by others"  "Fraudulent emancipation"  I difer from the author in that there is no ethic, it is a new ethic.  Finally all of them can -must- be free and happy. Traveling , etc. The new paradise is on sale.  These values interact with the politic rationality of the moment. Today will be neoliberalism. But who determined this as political rationality?  The self-help books are to the scope of everyone, the same than the priests.