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During the weeks after the elections were declared, Ofer Moshaioff, Yoav Ram and Idan Cohen developed a smartphone application ('app') called HAMIDGAM המדגם (). This app allowed users to anonymously vote for their party of choice in the upcoming elections (2015), and their actual vote in the previous elections (2013), and view the projected results of the elections based on the aggregated data from the entire user base.
The application was published for Android devices on the
Google [Android Play
Store Store](https://play.google.com/store/apps/details?id=com.bmi.midgam) on December 29th, 2014 and for iPhone on the
Apple [Apple App
Store Store](https://itunes.apple.com/il/app/hmdgm/id956943031?mt=8) on January 26th, 2015. It quickly gained media attention on local radio shows, digital media and newspapers. This media attention contributed to over 6,000 application downloads by March 2nd 2015.
This app differs from traditional surveys in several aspects.
In traditional surveys, media outlets publish forecasts based on a group 500-1,000 individuals that were chosen by a survey institution at a specific point in time to reflect an unbiased sample of the population.