Phenol differs from salicylic acid by only one functional group.
Difficult to ensure position of new group when modifying
100% atom economy
Derivative of Salicylic acid with fewer side effects
Not soluble, so was first medicine sold as a tablet
Expensive and time consuming to develop new drugs
Patents prevent other firms from copying drugs for a period of time
Medicines often have alternative uses that are discovered later
Aspirin and heart disease