Colour is usually due to the presence of chemical compounds that interact with light (can be due to scattering/refraction etc.). The colouring of rocks is often due to transition metals.
\(\beta\)-Carotene is a carotenoid, and gives an orange colour
Present in leaves of all plants
Absorb solar energy, which is the transferred to chlorophyll
Light reflected lacks a certain wavelength
Carotenoids absorb visible light
Due to the presence of a conjugated system
Long chain of alternate single and double bonds
Pi orbitals overlap
Delocalisation spreads over whole chain
Reduces energy gap between ground and excited state to visible range