Brent  Beardsley (Chicago, IL) is a Senior Partner in the Boston Consulting Group. Brent is the Global Head of BCG’s Wealth and Asset Management Segment, and lead co-author for BCG’s annual global wealth management and asset management reports. He is also the global topic area leader for Marketing and Sales topics in the Financial Services sector. Since joining BCG, he has worked with a broad set of sales and market topics such as customer segmentation and data analytic strategies, sales force effectiveness / multi-channel strategies, and product innovation development and management, leveraging behavioral economics principles. Contact: [email protected]