Access to networks, e.g., celebrity investors.  Some investors buy Berkshire Hathaway stock just to get an invitation to their annual meeting.  In public markets, value investors puzzle at the valuations Elon Musk’s companies, Tesla and SolarCity, companies, Tesla and SolarCity,  command and attribute that partially to Musk’s star appeal.  Some VCs choose to invest in a company in part to build a stronger relationship with existing prominent VC investors. Also, in venture capital, companies that have raised money from celebrities often attract people eager to put money in just to have a shot at rubbing shoulders with the glitterati.  STAR Angel Network formalizes this by offering membership exclusively to athletes and celebrities. Star athlete Torii Hunter and Wall Street Veteran Ed Butowsky formed the exclusive Clubhouse exclusive Clubhouse  Investment Club for the same reason: the founders hope that Hollywood and sports celebrity members’ access to social media will contribute to stronger performance of their investments.