The American Citizen who plays Tennis Analysis of the Highest-Paid
Female Athletes over ten years period
Abstract
Forbes Magazine compiles Highest-Paid Female Athletes in the world; the
list contains ten female athletes with the highest earning which
includes all prize money, salaries and bonuses earned. This present
study analysed the content of these ranking over ten years period from
2009 to 2018 to understand the calibre of sportswomen who have achieved
that much, the sports they play and perhaps an insight into their
personality. Twenty-five female athletes appeared on the list, from 18
countries, playing six different sports. The study concludes that for a
sportswoman to become one of the highest paid female athletes in the
world, she must be an American citizen who plays Tennis, as American
citizens and Tennis players dominated the list. This highlight
implications for governing bodies, talent managers and even sportswomen,
especially those in team sports as the list was dominated with athletes
in non-team sports. The country of origin seems to be a contributing
factor as well. This study adds to the existing literature on sports
marketing and celebrity endorsements. Specifically shed more light on
sportswomen as individuals, their sports and country of origin.
Implications for researchers, policymakers and Managers are provided.
Research agenda for future studies were also presented.