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\item Goel et. al.(2015). The Structual Virality of Online Diffusion\cite{Goel_2015}   \item Dafna Shahaf, Carlos Guestrin (2012). Connecting the Dots between news articles Shahaf . \cite{Shahaf:2012:CTD:2086737.2086744} \end{enumerate}   \\   \subsection{Advertisements \subsection{Product Adoption, Churn  and Recommendations} Marketing}  \begin{enumerate}   \item Zhang et al. (2012). Predicting customer churn through interpersonal influence \cite{Zhang_2012}  \item Hill et al. (2006). Network-Based Marketing: Identifying Likely Adopters via Consumer Networks\cite{Hill_2006}   \item Leskovec at al. (2006). The dynamics of viral marketing \cite{Leskovec:2007:DVM:1232722.1232727}  \item Bhagat et al. (2012). Maximizing Product Adoption in Social Networks\cite{Bhagat:2012:MPA:2124295.2124368}   \end{enumerate}