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\textit{Oh, Global sustainable development can only be achieved by a successful change of human lifestyles. Fortunately, sustainability is becoming  an empty article!} increasingly important factor in individual decision-making. In purchase decisions sustainability criteria are more and more considered, influenced by an uptake of sustainability promotion in product marketing. Yet sustainability has not reached and is arguably still far away from being ‘mainstream’. Given this relevancy for sustainability at a household level, I want to investigate a specific niche that addresses the following questions:  You can get started by \textbf{double clicking} this text block \begin{itemize}  \item focus on a specific population segemt, e.g. low income households or upper income  \item focus on a specific product, sector or technology, e.g. meat consumption  \item investigation of cultural  and begin editing. You can also click national differences regarding sustainable way of life  \item investigation of  the \textbf{Insert} button below to add new block elements. Or you can \textbf{drag appropriateness of social arrangements  and drop an image} right onto this text. Happy writing! institutions. Is the current way of hwo we organise society effective in the adoption of a sustainable way of life?  \end{itemize}