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\section{Methods}  I want to investigate the relationship between sustainability promotion and individual lifestyle changes using qualitative interviews in countries that are generally perceived as front-runners or overhaulers regarding sustainable development. These are The Netherlands, Denmark, Germany and China. I will focus on individuals of these countries who decided to adoptcertain  sustainable practices. behaviour. Furthermore,  I will use a material footprint analysis \cite{Lettenmeier_2014} together with questionnaires to investigate how the natural resource use changes with different types of sustainability promotions.