Robert Orzanna deleted file Overview.tex  almost 10 years ago

Commit id: 1c33bff7251b805c1cc9b054432cb14d7822f4bc

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\section{Abstract}  The slow progress of the past decades towards radical changes made clear that global challenges such as climate change and material scarcity cannot be resolved by technical innovations alone. They require a fundamental change of human lifestyles and mindsets that question currently unsustainable consumption and production patterns. We can observe, however, that sustainability is becoming an increasingly important factor in individual decision-making and receives increasing attention by common people. In purchase decisions sustainability criteria are more and more considered, influenced by an uptake of sustainability promotion in product marketing. Yet sustainability has not reached and is arguably still far away from having entered the ‘mainstream’. Given the relevancy for sustainability at an individual level, in my Master thesis I want to focus on a specific product, sector or technology to address the following research questions:  \begin{itemize}  \item How and why do specific population segments, i.e. low income households or upper income, respond to sustainable consumption?  \item What is the role of culture, traditions and how to they relate to national differences regarding a sustainable way of life?  \item How appropriate and effective is the current form of how society is orgainsed in the adoption of a sustainable way of life?  \item What can motivate people to make more sustainable choices? What different types of motivation   \end{itemize}  Two dominant approach towards understanding sustainable lifestyles are the worldviews concept (ref) and self-determination theory (SDT) (ref). STD is used to understand why certain consumers can be motivated for sustainable purchase decisions, why these preferences may not be shared with others,   ----------------------------  We have the dominating worldviews concept that suggests that sustainability lifestyles are shaped by culture, values, beliefs etc.  But people move and migrate. What is the role of globalisation?  How do sustainable lifestyles change if people from one country to another?  How is their own sustainable lifestyle influenced by their new surrounding?  How do they influence others?  How are these migrants perceived by others? If I as a German from to a new country, am I considered green in a certain way?  How do people shape each other with sustainable lifestyles in the ways they interact?