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\subsection{Addressed barriers impeding the transition to a circular economy}  It was interesting to find out just why SMEs weren't getting more involved. Regulation and lack of customer demand inhibited interest, and as with any small business, time was flagged as a big problem. This shouldn't be considered a brush off. In small companies, the business owner would likely be responsible for leading the transition to a circular economy business model but for these people it's often a struggle to keep on top of the day to day tasks. Owners also admitted they weren't sure how to apply the concept to their work and worried that they might lack the creativity to develop a new business model. We need to be able to offer coaching and mentoring and help to finance their ideas. From these leaders we're already starting to see some new models developing.