deletions | additions
diff --git a/Wupptertal Institute.tex b/Wupptertal Institute.tex
index 72afdb9..8fc9676 100644
--- a/Wupptertal Institute.tex
+++ b/Wupptertal Institute.tex
...
\section{Collaborating Centre on Sustainable Consumption and
Production} Production (CSCP)}
\subsection{Motivation}
The CSCP is a spin-off of the Wuppertal Institute for Climate, Environment and Energy, one of the leading applied research institutes for
sustainability. sustainability in Germany. Whilst sustainability research is a broad interdisciplinary field, the CSCP
solely specifically focuses on sustainable consumption and production. The CSCP is organised into three groups: (i) sustainable lifestyles, (ii) sustainable infrastructure and services, (iii) sustainable business and entrepreneurship.
For a prospective PhD research I am particularly interested in the sustainable lifestyles group.
\subsection{Group research summary}
For a prospective PhD research I am particularly interested in the sustainable lifestyles group. The group has defined five main
research foci. Firstly, it
wants investigates communication strategies to co-create visions of more sustainable living by involving decision-makers, stakeholders and the public
in order to
think differently about rethink how
to enable more sustainable ways of
living. living could be enabled. Secondly, the group explores trends and options for sustainable living practice across different household segments, regions and contexts. Thereby it also investigates societal actors and stakeholder groups that influence how people live their lives, and how these actors can be engaged in order to collaboratively work on solutions. Thirdly, through empirical evaluations the group
wants to build analyses pathways to scale up current promising sustainable lifestyle practices. Fourthly, and closely related to the previous focus, it prototypes sustainable living
experiences, experiences (living lab), e.g. resulting from co-creation processes, and subsequently test triggers to behaviour change. Lastly, the reasearch of the group is used to provide a platform and network of partners and
stakeholders. stakeholders for knowledge sharing and collaborative approaches to inspire action.
\subsection{Choice of research subject & group}
%A motivated choice of the research subject and research group / research leader you want to do your
%PhD (max 500 words).
I met several researchers of the group at the 6^{th} Sustainability Summer School in Barcelona in November 2014. Since my deep interest is on understanding daily behaviour of people, we discussed possible projects in which I could contribute to a better understanding of how a sustainable life is to be
defined co-defined to be widely adopted by
people. people in industrialised societies. My contact person
at the CSCP is Michael
Kuhndt. Kuhndt, head of the CCSP. He is
currently involved in the launch of a new collaborative research project with a large German food
discounter. retail chain. This
retailer chain has a market share of more than 40\% and can thus reach a large part of the German society. Within
the this experimental research design I would like to investigate the following question:
\begin{enumerate}
\item How can the food retail industry stimulate people to adopt a less environmentally intensive diet and sustain it
over the long-term?
\end{enumerate}