Key recommendations from the workshop

• Identify multipliers who could spread the word. Multipliers could be identified on Twitter: Simply check who has retweeted or otherwise interacted with your content, sort these accounts by number of followers and see if you can find someone among them (e.g. footballer, sports journalists) who is interested in supporting your campaign. This strategy was successfully used by the Vodafone Foundation: They interviewed a professional football player who is engaged with socially marginalized groups and got a lot of press coverage and social media reactions.