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- **Incorporate Incorporate  A/B testing in social media activities** activities  Use facebook statistics to see if there are significant differences between the boosted and the not-boosted post options. You could do this in form of a simple A/B test by posting very similar things twice. Have a post "football empowers girls in vietnam" (not boosted) and one or two weeks later "footbal empowering girls in cambodia" (boosted). Based on your preferences you might go with the "quantity" approach or the "quality" one. With regard to the unleash campaign, quantity is important, but reaching out to the not-so-usual groups and spanning across them would be more important at some point. Boosted posts may not deliver the quality you'd prefer. A/B testing can also be used to test which contests raise the greatest interest among your following.