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## Key recommendations from the workshop  - **Identify multiplyers who could spread the word!** word.**  Multipliers could be identified one.g.  Twitter: Check Simply check  who has retweeted or otherwise interacted with your content, sort them these accounts  by number of followers and see if you can find someone among them (e.g. footballer, sports journalists) who is interested in boosting supporting  your campaign. This strategy was successfully used by the Vodafone Foundation: They interviewed a professional football player who is engaged with socially marginalized groups and got a lot of press coverage and social media backup from that.