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The second workshop dealt with the public relation work of SfW, in particular with the campaign „Unleash Footboll“. This campaign was launched by Sfw with regard to the FIFA presidential election, which took place on the 26th of February 2016. The five presidential candidates were asked to comment on the three core topics, namely "Gender equality", "Finances" and "Community Engagement". These topics have been identified by football fans and SfW network members all around the world as the main challenges the FIFA needs to address. All five candidates followed the call and published their ideas about football for good on the Unleash website, which in turn, served as a deciding factors for the football community.   The aim of the campaign was to draw attention on the game´s potential for social change and to increase theinteraction and  communication and interaction  between SfW and its community. The aim purpose  of the campaign workshop  was to show the potential that football can have for social change and raise awareness of the transformative character of this sport both among football fans and the FIFA presidential candidate.  In the workshop we busy as identify how  Sfw from the could use their  experience of this campaign can with the "Unleash Campaign" to  develop a framework for future campaigns. For this purpose, we have dealt with The working process was guided by  the following three questions:Die Antworten der Präsidentschaftskandidaten wurden auf der Kampagnenwebseite veröffentlicht und dienten wiederrum den Fußballfans als Grundlage für eine Abstimmung. Ziel der Kampagne war es das Potenzial aufzuzeigen, welches Fußball für sozialen Wandel haben kann und das Bewusstsein für den transformativen Charakter dieser Sportart sowohl unter den Fußballfans als auch den FIFA Präsidentschaftskandidaten zu schärfen.   In dem Workshop haben wir uns damit beschäftigt wie Sfw aus den Erfahrungen mit dieser Kampagne ein Framework für zukünftige Kampagnen entwickeln kann. Dazu haben wir uns mit den folgenden drei Leitfragen auseinandergesetzt:  • Wie viele und welche Menschen erreicht unsere Kampagne bzw. wer nimmt von der Kampagne Notiz?