COVID-19 AND ITS EFFECT ON THE FOOD SERVICE INDUSTRY IN KERALA, GOD'S
OWN COUNTRY
Abstract
COVID-19 has affected domestic and international food industries as a
result of government closures of restaurants and bars in an attempt to
stop the spread of the disease. The restaurant industry greatly aids
every nation’s economic stability. This study aimed to determine how
COVID-19 restrictions would affect eateries and other related
businesses. The primary subjects of this study were restaurant owners in
the Idukki neighborhood. This study aims to investigate how lockdown
restrictions affect Idukki District’s restaurant businesses. The
challenges faced by restaurant owners during the pandemic, the
strategies they employed, the degree to which customers were happy with
the services they received, and customers’ expectations for the future
of the restaurant industry are all covered in this research. The nature
of the restaurant industry is described and examined in this study.
Kerala, India’s Idukki District, was home to the chosen sample.
According to research, restaurants used technology extensively as a
strategy during the outbreak, taking into account the opinions of their
patrons. The majority of restaurants offered home delivery and online
ordering, which fueled the growth of the restaurant business in Idukki
District. Orders are fulfilled according to customer preferences, which
aid restaurants in maintaining patrons throughout the pandemic.