deletions | additions       diff --git a/Better Storytelling.md b/Better Storytelling.md  index 2469e67..2276a8c 100644  --- a/Better Storytelling.md  +++ b/Better Storytelling.md 
...
# Better Storytelling  As we stated at the outset, communicating results by way of what cognitive scientists refer to as "storytelling" has the deepest, most long-lasting, impact on a reader, viewer, or listener. Until recently, journal articles only  contained words, numbers, and pictures, but today we can enhance journal articles' storytelling potential with **audio**, **video**, and **enhanced figures** that offer **interacativity** and **context**. We consider each of these opportunities in turn, below.