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# ##  Better Storytelling As we stated at the outset, communicating results by way of what cognitive scientists refer to as "storytelling" has the deepest, most long-lasting, impact on a reader, viewer, or listener. Until recently, journal articles only contained words, numbers, and pictures, but today we can enhance journal articles' storytelling potential with **audio**, **video**, and **enhanced figures** that offer **interactivity** **interacativity**  and **context**. We consider each of these opportunities in turn, below.