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The purpose of this document is to write a business case for appointment of an Academic (Senior Lecturer/Associate Professor or above) following Pauline's retirement. In one of our recent Thursday meetings (18th September, 2014), Ann suggested that we start putting together the process of writing up a business case for the appointment of an academic after Pauline leaves. I acknowledge that any writing of a business case at this stage is based on incomplete information and therefore this document will be heavily edited and amended at various stages.   ## A Note about why I have used Authorea and not Word to Write this   ### Need for collaborative workspace but not too many Word documents floating around  As we have a decently large but diverse group of seven or more academics (with various levels of business and involvement) with our Public Health Group here, I thought rather than having series of "Word" documents with commented markups being shared around, can we try something a little different but one that would nevertheless allow us to write and save and share our versions in _one_ document and we can each contribute as and how we liked?   In my brief research, it turned out that for scholarly and not so scholarly writings, academic collaborative writing and tools are currently a hot area of research and development. This particular document is one such prototype.   ### This is much simpler  In comparison to what-you-see-is-what-you-type familiarity with Word, etc, ths is simpler. Just keep writing using markdown format, you can just read and edit on your browser and you will not have to wait and load on word document or other special software. Generally, headers are just written in the form of the numbers of hashes # as needed. Bullet points are likewise simpler, and lists of numbers are just that. When you need to add images, just click insert image and add images. All formatting needs to prettify the document is taken care of by the software here, and also all version changes are available from the history link above. Citations can be added by directly searching from the document and we do not *need* Endnote if we do not want to (but there are ways in which Endnote can be integrated with this). For example, if you click on the top + sign, it will lead to a drop down box from where you can search and add citations.