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\textit{Abstract}
We argue in this paper that as
a "soft power" in the world, India is
also responsible increasingly emerging or striving to
ensure the health of the citizens. Two significant phenomena since mid-1990s in India helped to establish India's emergent role as a soft power emerge in the
world. First, Indian entrepreneurs established "business process outsourcing centres" (BPO) that served as back offices world to
the developed countries; second, due assert her "soft power" by influencing other countries to
do what she wants (in the
Y2K crisis, migration of Indians to overseas increased. Both contributed sense Joseph Nye have aruged), she is also becoming increasingly connected to
India's economic growth and establishment the rest of
India as a "soft power". In both the
call centres and settlement in offices abroad, technologically articulate young Indians came in contact with clients world, and
experienced life stresses in the developed countries. In call centres, Indians were exposed thus responsible to
additional burdens ensure a certain level of
working in night hours and stresses public health of
interaction with clients from a foreign country and meeting their demands. the citizens.
These Two significant developments since mid-1990s in
turn led India helped to
personal, social establish India's pre-eminent position as an influencer. First, Indian entrepreneurs established "business process outsourcing centres" (BPO and
public health related challenges for Call Centres) that served back offices to the developed countries; second, the Y2K crisis provided opportunities to Information Technology literate Indians find overseas jobs. Both phenomena contributed to India's economic growth but also exposed Indians to life stresses in the developed countries. In call centres, Indians
everywhere. were exposed to additional burdens of working in night hours and stresses of interaction with clients from a foreign country and meeting their demands. How call centres treated the employees in India became an important issue in the occupational well-being of Indians.
We present
the our findings from a survey conducted in Bengaluru, India and highlight health issues related to stress and work associated with BPO. We also draw a parallel with a survey of health effects observed among Indians and compared with other immigrants in Auckland DHB region in New Zealand. In the light of these findings, we discuss the broader question how should India address health issues to create a better environment for its own citizens even as it realises its aspiration as a global soft power.
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