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## from SB  You may start your abstract by raising your question: "Why is reputation important in international affairs and what can India do about it?" You may then state that the call centres are the frontal face of India's global image. But the question is, how these call centres are treating their employees. And this brings in the broader question "How should India address health issues to create a better environment for its own citizens?" I will suggest that you focus on the call centres and underplay the diasporic section - or just bring it in as a comparative section, as the Diaspora is also acting as an arm of India's soft power.