Dr Shrimati Das edited subsection_Results_A_BPO_service__.tex  almost 9 years ago

Commit id: 4336c2b57912948898972f6478806f6997292ae3

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A special segment which was surveyed here as an integral part of this project was Women's participation in Transnational Call Center operations informing larger issues such as Globalization,Economic development, Gender equity and cultural acclimatization. Tulon (2004, p730) contended that 'cultural geography remains wholly almost wholly daylight geography'. But the night scape which serves as the basis of many 'changed cultural landscape' today in the Call Centers needs to be looked into, thereby not only changing the definition of 'cultural geography' from 'daylight' to 'night scape', it also brings into sharp focus the society's mindset towards women working ' night out', which is the biggest 'cultural taboo' for Indian Women for staying 'outdoor' after sunset. Hence, this survey did observe an acute sense of 'guilt' in working educated, skilled women workforce in ITES/BPO sector. This leads to a high tension filled behavioral outlook, contrary to the nature of Inian women.For example 68% of women in Bangalore (a highly cosmopolitan city with migrant population), 84% in Pune (a Highly literate state in India) and 32% in Hyderabad(a conservative state)are not comfortable working in the 'night scape' job profile, adversly affecting the status of their psychological well being.  A question posed to women workforce 'whether they have social acceptance' towards this changed 'night scape' existence, the survey brought out again some startling findings 65% in Bangalore felt that they are 'guilty' of staying out, 75% experienced guilt in a conservative town like Hyderabad. Duality between 'cultural existence' in the ITES/BPO workforce in India- a position as being one of either the 'specular' border workforce' or the 'syncretic border workforce- a 'grey zone existence' According to Skeins model of organizational culture, leading to 'acute functional segregation' (Cheggappa & Goyal, 2002)  Another fall out on 'health status' of women workforce is to develop a sense of 'inadequacy' in terms of 'quality time' spent with family.This is more in a comparatively conservative city like Pune. 40% in Bangalore, 72% in Pune and 32% in Hyderabad expressed that they fail to give sufficient time to spouse/children & friends.  This project undertakes to enumerate the experiences of workforce in the emerging Buisness Process Outsourcing(BPO) and Information Technology Enabled Services(ITES) working in customer care services for globally outsourced entities. The four Indian States (Karnataka/Delhi/Maharashtra/Andhra Prodesh) case studies and survey giving certain insight into their 'health status' due to the changes in their life and working patterns apart from many other parameters.  Methodology: