Matteo Cantiello edited PFOS_should_be_package_together__.tex  almost 9 years ago

Commit id: e63b39345741b064e5b08a9f296c1c09eb9b2a49

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The important point is that papers should also contain links to "supplementary" documents created for a larger audience. A good start is to include a \textbf{draft of a press release}, where the media can find the most relevant facts and a few quotes from the scientist, and a \textbf{quick research summary} for the layman, where the authors can tell the short story of their work to the general public.  As discussed in the description of the paper of the future, \textbf{videos} are also useful, complementary ways to communicate the results of the research. For example astronomers at Ohio State, when they submit a paper to arxiv, they accompany it by a simple YouTube video that explains the basic idea (they call it \href{http://blogs.discovermagazine.com/cosmicvariance/2011/08/23/astro-coffee-briefs-from-ohio-state/#.VZU9i-2qqko}{"Coffee Briefs"}). Together with a quick message, summary of research,  these scientists also get their faces out: this way colleagues can identify them easily at conferences and the public can finally see that scientists are "normal" people, helping to make science more approachable.