deletions | additions       diff --git a/section_Public_Friendly_Open_Science__.tex b/section_Public_Friendly_Open_Science__.tex  index 5e2d897..a56f96e 100644  --- a/section_Public_Friendly_Open_Science__.tex  +++ b/section_Public_Friendly_Open_Science__.tex 
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\section{Public Friendly Open Science}  %There is a growing tendency for the media and the political class to misunderstand and in some case even manipulate results and views of the scientific community.  It is clear that the public has often a hard time understanding research and its relevance to society. One of the reasons for this is that scientists do not spend enough time communicating their findings outside their own scientific community. Obviously there are some exceptions, but the rule is that scientists write content for scientists.   Academia is often perceived as an ivory tower, and when information leaks out new findings are shared with  the translation outside world this  is not done by scientists, but by the media or even the political class. Unfortunately Often  these agents, which in general external agents  do not have the necessary background to digest and properly translate  the relevant details, have a tendency to misunderstand science. They can misunderstand, over-hype  and in some case even manipulate distort  the results and views of the scientific community. It is It's  somewhat frightening that the relevance important results  and implications of scientific findingsfor society  are not directly  disseminated by the people who really understand it. them.  Transparency and reproducibility are at stake in the increasingly complex world of research, which is still using old-fashioned tools. This is not only a big problem for research itself, but can give science a bad name in front of the public opinion, which increasingly does not understand and trust what scientists do.  Science remains behind a jargon-wall and a pay-wall, with most recently published papers unaccessible to the average tax-payer.  
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\item Make their research more transparent and reproducible, so that it can be trusted and better understood by their peers and the public at large.  \end{enumerate}  21st century scientists need to produce \textbf{"Public Friendly Open Science" (PFOS).}