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\section{Public Friendly Open Science}  Below make two points:  \begin{itemize}  \item Due %There is a growing tendency for the media and the political class  to Media / Politician often misunderstanding / manipulating scientific misunderstand and in some case even manipulate  results and positions, views of the scientific community.  It is clear that  the public trust on scientist and has often a hard time understanding  research in general and its relevance to society. One of the reasons for this  is decreasing. People that scientists  do not see the connection between spend enough time communicating their findings outside their own scientific community. Obviously there are some exceptions, but  the real world rule is that scientists write content for scientists.   Academia is often perceived as an ivory tower,  and when information leaks out  the world of science. The scientist and layman's worlds are translation is  not only separated done  by a pay-wall, scientists,  butoften also  bya jargon-wall  \item Transparency and reproducibility are at stake in  the increasingly complex world of research, media or even the political class. Unfortunately these agents,  which is still using old-fashioned tools. This is in general do  not only a big problem for research itself, but can give science have the necessary background to digest the relevant details, have  a bad name tendency to misunderstand and  in front some case even manipulate the results and views  of the public opinion, which increasingly does scientific community. It is somewhat frightening that the relevance and implications of scientific findings for society are  not disseminated by the people who really  understand and trust what scientists do.  \end{itemize} it.  Transparency and reproducibility are at stake in the increasingly complex world of research, which is still using old-fashioned tools.  This implies two important resolutions: is not only a big problem for research itself, but can give science a bad name in front of the public opinion, which increasingly does not understand and trust what scientists do.  Science remains behind a jargon-wall and a pay-wall, with most recently published papers unaccessible to the average tax-payer.   In this scenario it is hard for the public to trust scientists and understand the relevance of their work.  To improve the situation 21st century scientists need to:  \begin{enumerate}  \item 21st Century Scientists need to learn Learn  to efficiently share and communicate their research with the public at large. \item 21st Scientists need Make  their researchto be  more transparent and reproducible, so that it can be trusted and better understood by their peers and the public at large. \end{enumerate}  This is summarized by the concept of 21st century scientists need to produce  "Public Friendly Open Science" (PFOS).