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\section{Public Friendly Open Science}  %There is a growing tendency for the media and the political class to misunderstand and in some case even manipulate results and views of the scientific community.  It In the 21st century the number of scientists  is clear that rapidly increasing and science and society are becoming more and more intertwined. Also science is becoming more technical and complex, as we’re gazing further and further while standing on  the shoulders of many generations of giants.  The  public has often a hard time understanding research and its relevance to society. One of the reasons for this is that scientists do not spend enough time communicating their findings outside their own scientific community. Obviously there are some exceptions, but the rule is that scientists write content for scientists. Academia is often perceived as an ivory tower, and when new findings are shared with the outside world this is not done by scientists, but by the media or even the political class. Often these external agents do not have the necessary background to digest and properly translate the science. They can misunderstand, over-hype and in some case even distort the results and views of the scientific community. It's somewhat frightening that the important results and implications of scientific findings are not directly disseminated by the people who really understand them.  Transparency and reproducibility are at stake in the increasingly complex world of research, which is still using old-fashioned tools. This is not only a big problem for research itself, but can give science a bad name in front of the public opinion, which increasingly does not understand and trust what scientists do. 
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\end{enumerate}  21st century scientists need to produce \textbf{"Public Friendly Open Science" (PFOS).}